In this section, we will explore the science behind what makes media coverage go viral. We will discuss the five factors that are most likely to cause a news story to spread like wildfire, and we will provide tips on how you can create media coverage that will capture the attention of your audience.
Why Some News Stories Go Viral and Others Don't (Hint: It's Not Just About Luck)
Emotional impact: Content that evokes strong emotions, such as anger, surprise, or joy, is more likely to be shared. This is because people are more likely to be motivated to share content that makes them feel something.
Relevance: People are more likely to share content that is relevant to their interests or experiences. This could be something that is related to their personal lives, their work, or their hobbies.
Surprise: Content that is unexpected or surprising is more likely to be shared. This is because it catches people's attention and makes them want to learn more.
Curiosity: Content that piques people's curiosity is more likely to be shared. This could be something that is mysterious, unsolved, or just plain interesting.
Viral potential: Some content is simply more likely to go viral than other content. This could be due to the topic, the format, or the way it is shared.
Here is a table of the top television media, broadcasting media, and social media platforms with the biggest volume and monthly visitors for the architectural and construction business.
Location: North America
Type: Website
Archinect is an online platform for architecture and design professionals, students, and enthusiasts. It is effective in connecting with local, regional, and global audiences through its website, social media channels, and events.
Overall, Archinect is a highly effective platform for connecting with the local, regional, and global architecture and design community.
Location: North America
Type: Magazine
Architectural Digest is an international design magazine and media platform that effectively connects with local, regional, and global audiences through its print magazine, website, social media channels, and TV shows.
In short, Architectural Digest is an effective media platform that connects with local, regional, and global audiences through its diverse content and reach.
Location: North America
Type: Social media
Architizer is a global online platform for architecture and design, connecting local, regional, and global audiences through its website, social media, and events.
In a nutshell, Architizer is a highly effective platform for connecting architects and designers with local, regional, and global audiences.
Location: North America
Type: Television
CBS Sunday Morning is a long-running Sunday morning news program that is effective in connecting with local, regional, and global audiences through its in-depth reporting and interviews with newsmakers and cultural figures.
In a nutshell, CBS Sunday Morning is a well-rounded news program that is effective in connecting with audiences of all ages and backgrounds.
Location: North America
Type: Television
CNBC is a global business news network with a strong local presence in key markets. It is effective in connecting with local, regional, and global audiences through its TV channels, websites, and mobile apps.
CNBC is a global business news network with a strong local presence that is effective in connecting with local, regional, and global audiences.
Location: North America
Type: Television
CNN is a global 24-hour news and information television network, with a strong presence in local and regional markets.
Overall, CNN is a highly effective media platform for connecting with local, regional, and global audiences. It has a variety of platforms that reach people all over the world, and it provides news coverage from around the globe.
Location: North America
Type: Website
Construction Dive is a digital media platform that connects local, regional, and global construction industry professionals with breaking news, analysis, and insights.
Construction Dive's reach is global, with readers in over 150 countries. However, it also has a strong focus on local and regional news, with dedicated sections for specific markets. This makes it a valuable resource for construction professionals of all levels, no matter where they are located.
Location: North America
Type: Television
Sure. Discovery Channel is a global media platform that is effective in connecting with local, regional, and global audiences through its diverse programming that covers a wide range of topics, such as science, nature, history, and technology.
Overall, Discovery Channel is a global media platform that is effective in connecting with local, regional, and global audiences through its diverse programming.
Location: North America
Type: Television
DIY Network (now Magnolia Network) is an American basic cable network that broadcasts personality-based lifestyle programs related to topics such as home construction, renovation, and cuisine.
It is effective in connecting with local, regional, and global audiences by featuring shows that are relevant to people of all backgrounds and interests.
Location: North America
Type: Television
HGTV is an American pay television channel that is effective in connecting with local, regional, and global audiences through its reality programming related to home improvement and real estate.
Overall, HGTV is a very effective media platform for connecting with local, regional, and global audiences. It is a valuable resource for people who are interested in home improvement, real estate, and lifestyle.
Location: North America
Type: Radio
NPR is a non-profit media organization that produces news, music, and cultural programming for a national, regional, and local audience.
NPR is a highly effective media platform for connecting with local, regional, and global audiences through its network of radio stations, online presence, and translated programming.
Location: North America
Type: Television
PBS is a non-profit public broadcasting service that connects with local, regional, and global audiences through television, radio, and digital platforms.
Overall, PBS is a highly effective media platform for connecting with audiences of all sizes and in all parts of the world.
Location: North America
Type: Broadcasting
The New York Times is an internationally respected news organization with a global audience.
Overall, The New York Times is an effective media platform for connecting with local, regional, and global audiences. The Times' commitment to high-quality journalism and its global reach make it a trusted source of news for people around the world.
Location: Africa
Type: Broadcasting
BBC Africa is a media platform that effectively connects with local, regional, and global audiences by providing accurate, impartial, and high-quality news and content in multiple languages.
Overall, BBC Africa is a highly effective media platform that is connecting with audiences across the continent and around the world.
Location: Africa
Type: Broadcasting
CNN Africa is a popular international news channel that is effective in connecting with local, regional, and global audiences by providing in-depth coverage of African news and events.
In a nutshell, CNN Africa is a credible and respected news source that is committed to providing in-depth coverage of African news and events. This makes it an effective platform for connecting with local, regional, and global audiences.
Location: Africa
Type: Broadcasting
NTA is a Nigerian government-owned and partly commercial broadcast station with a national reach, making it effective in connecting with local, regional, and global audiences.
NTA is a Nigerian national television network with a wide reach.
Location: Africa
Type: International broadcaster
The BBC World Service is the world's largest international broadcaster, reaching a weekly audience of 365 million people in 42 languages. It is effective in connecting with local, regional, and global audiences by providing accurate, impartial, and independent news and analysis.
The BBC World Service is a trusted source of news and information for people around the world.
Location: Africa
Type: Pay TV
Africa Magic is a pan-African television channel that connects with local, regional, and global audiences by producing and broadcasting African-produced content in English and indigenous languages.
In a nutshell, Africa Magic is a platform that brings African stories to the world.
Location: Africa
Type: Pay TV
DStv is a direct broadcast satellite service that connects with local, regional, and global audiences by offering a variety of channels that cater to different interests.
DStv is a pan-African media platform that connects with audiences across the continent.
Location: Asia
Type: Broadcasting
Hotstar is a popular Indian over-the-top (OTT) streaming platform with a large library of movies, TV shows, and sports content. It is effective in connecting with local, regional, and global audiences by offering a variety of content that appeals to different cultures and interests.
Overall, Hotstar is a popular and effective platform for connecting with local, regional, and global audiences. It offers a wide variety of content in multiple languages, which makes it accessible to a diverse audience.
Location: Asia
Type: Broadcasting
SonyLIV is an Indian over-the-top (OTT) streaming platform that is effective in connecting with local, regional, and global audiences by offering a wide variety of content in multiple languages.
Overall, SonyLIV is a well-rounded OTT platform that offers something for everyone. It is a popular choice for viewers in India and around the world.
Location: Asia
Type: Broadcasting
Viu is a pan-regional over-the-top (OTT) video streaming service that connects with local, regional, and global audiences by offering a wide variety of content in different languages, including local language subtitles and original production series.
Overall, Viu is a very effective platform for connecting with local, regional, and global audiences. By offering a wide variety of content in different languages, including local language subtitles and original production series, Viu is able to reach a wide audience of viewers who are interested in Asian entertainment.
Location: Asia
Type: Streaming
Tencent Video is a Chinese video streaming platform with over 120 million paid subscribers. It is effective in connecting with local, regional, and global audiences by offering a wide variety of content, including TV shows, movies, anime, and variety shows.
As a result of these efforts, Tencent Video has become a popular choice for viewers around the world. In 2022, it was the 4th most popular streaming service in the world, after Netflix, Amazon Prime Video, and Disney+.
Location: Asia
Type: Streaming
iQIYI is a Chinese video streaming platform with over 500 million monthly active users. It is effective in connecting with local, regional, and global audiences by producing and distributing a wide variety of content, including films, television series, variety shows, anime, and documentaries.
Overall, iQIYI is a comprehensive video streaming platform that is effective in connecting with local, regional, and global audiences.
Location: Asia
Type: Television
ABS-CBN is a Filipino media and entertainment company with a strong presence in the local, regional, and global market. It is the most-watched television network in the Philippines and has a large following on social media.
Overall, ABS-CBN is a highly effective media platform for connecting with local, regional, and global audiences.
Location: Asia
Type: Television
Zee TV is an Indian Hindi-language general entertainment channel that is available in India and around the world. It is one of the most popular TV channels in India and has a large following in the Middle East, Africa, and other parts of Asia.
Zee TV is an Indian TV channel with a global reach, thanks to its diverse programming and strong social media presence.
Location: Asia
Type: Television
CCTV is a state-owned media platform in China that is effective in connecting with local, regional, and global audiences through its multiple channels and multilingual broadcasts.
CCTV is a multilingual and multiplatform media platform that is effective in reaching audiences around the world.
Location: Asia
Type: Television
Fuji TV is a Japanese commercial broadcaster that is effective in connecting with local, regional, and global audiences through its wide range of programming and distribution channels.
In addition to its traditional television broadcasting, Fuji TV also has a strong presence online and on social media, which allows it to connect with audiences in new and innovative ways.
Location: Asia
Type: Television
GMA Network is the Philippines' leading broadcasting company with a strong presence in the local, regional, and global audience.
GMA Network is committed to providing high-quality content that informs, entertains, and connects with audiences of all ages. It is a major force in the Philippine media landscape and a valuable resource for Filipinos around the world.
Location: Asia
Type: Television
KBS is a South Korean public broadcasting service with a wide range of channels and platforms that effectively connect with local, regional, and global audiences.
Overall, KBS is a highly effective media platform that connects with local, regional, and global audiences.
Location: Asia
Type: Television
Nippon TV is a Japanese commercial television network with a wide range of programming that appeals to local, regional, and global audiences.
Overall, Nippon TV is a highly effective media platform that connects with audiences of all sizes.
Location: Asia
Type: Television
RCTI is an Indonesian free-to-air television network that is effective in connecting with local, regional, and global audiences through its variety of content, including news, sports, drama, and variety shows.
Overall, RCTI is an effective media platform that connects with local, regional, and global audiences. The channel's variety of content and strong social media presence help it to reach a wide range of viewers.
Location: Asia
Type: Television
SCTV is an Indonesian free-to-air television network with a strong local presence, but it is also available in other countries in Southeast Asia and can be accessed online. It is therefore effective in connecting with local, regional, and global audiences.
Overall, SCTV is an effective media platform for connecting with local, regional, and global audiences. It has a strong local presence, but it is also available in other countries and can be accessed online. This makes it a valuable tool for businesses and organizations that want to reach a wide audience.
Location: Asia
Type: Television
TV Asahi is a Japanese commercial broadcast television network that is effective in connecting with local, regional, and global audiences through its diverse programming and international distribution.
Overall, TV Asahi is a successful media platform that is able to connect with audiences of all sizes.
Location: Asia
Type: Television
TV Tokyo is a Japanese terrestrial television station that is effective in connecting with local, regional, and global audiences through its variety of programming, including anime, dramas, and variety shows.
Overall, TV Tokyo is a well-established and effective media platform that has the ability to connect with audiences on a local, regional, and global scale.
Location: Asia
Type: Television
TVB is a Hong Kong-based media company with a strong presence in the local, regional, and global Chinese-speaking audience.
Overall, TVB is a highly effective media platform for connecting with the local, regional, and global Chinese-speaking audience.
Location: Asia
Type: Social media
Weibo is a Chinese microblogging platform that is effective in connecting with local, regional, and global audiences. It has over 582 million monthly active users, with the majority of users coming from China. However, the platform is also accessible to users in other countries, and it is used by many celebrities, businesses, and organizations to connect with a global audience.
Weibo is a Chinese microblogging platform with a global reach.
Location: Global
Type: Social media
Facebook is a social media platform with over 2.9 billion active users worldwide, making it one of the most effective platforms for connecting with local, regional, and global audiences.
Overall, Facebook is a powerful platform for connecting with local, regional, and global audiences. If you are looking to reach a large audience, Facebook is a great place to start.
Location: Global
Type: Social media
Instagram is a photo and video sharing social media platform with over 1 billion active users worldwide.
Overall, Instagram is a powerful tool for businesses of all sizes to connect with local, regional, and global audiences. By using the platform effectively, businesses can reach a wider audience, build relationships with potential customers, and grow their business
Location: Global
Type: Social media
In one sentence, LinkedIn is a professional networking platform with over 800 million members in 200 countries. This makes it a powerful tool for connecting with people from all over the world, regardless of their location.
No matter where you are in the world, LinkedIn can help you connect with the people you need to know to achieve your professional goals.
Location: Global
Type: Social media
Pinterest is a visual social media platform where users can create and share boards of images and videos.
Overall, Pinterest is a highly effective platform for businesses to connect with local, regional, and global audiences. It is a visual platform that is well-suited for showcasing products and services, and it has a large and engaged audience that is interested in learning about new things.
Location: Global
Type: Social media
Reddit is a social news aggregation, web content rating, and discussion website where registered members submit content, such as text posts, images, and videos, which are then voted up or down by other members. Reddit has over 500 million monthly active users and is one of the most popular websites in the world.
Reddit is an effective platform for connecting with local, regional, and global audiences because of its diverse range of subreddits.
Location: Global
Type: Social media
Twitter is a microblogging platform that allows users to connect with local, regional, and global audiences in real time.
Overall, Twitter is a powerful platform that can be used to connect with local, regional, and global audiences in real time.
Location: Global
Type: Social media
YouTube is a global video-sharing platform that is highly effective in connecting with local, regional, and global audiences through its localization and translation features.
YouTube has over 2 billion active users worldwide, and the vast majority of these users watch videos in their native language.
Learn more about commercial architecture and construction services:
Network with other professionals in the industry. This includes architects, builders, real estate agents, and interior designers.
Attend industry events and conferences. This is a great way to meet new people and learn about new projects.
Get involved in your community. This could involve volunteering for a local homebuilders association or participating in a design competition.
Create a strong online presence. This includes having a website that showcases your work and being active on social media.